Privacy Policy

Bright West Holiday Lighting Ltd. (“Bright West,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website and customers of our services. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

This Privacy Policy is written to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), and Canada's Anti-Spam Legislation (CASL).

1. Who We Are

Bright West Holiday Lighting Ltd. is a Christmas light installation company based in Cochrane, Alberta, serving Cochrane, Calgary, and surrounding communities.

Contact information:

2. Information We Collect

We collect the following categories of personal information:

2.1 Information You Provide Directly

When you request a free quote, contact us, submit a form on our website, or communicate with us by phone, text, or email, you may provide:

• Full name
• Email address
• Phone number
• Home or property address
• Details about your property and the lighting service you are requesting
• Photos you choose to send us by email or text message
• Any other information you voluntarily submit in form fields or messages

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages viewed, time spent, and navigation paths
• Referring URL or search terms
• Interactions with forms and buttons

2.3 Information from Third Parties

We may receive information about you from:

• Google (when you find us through search or Google Ads)
• Meta / Facebook (when you interact with our Facebook or Instagram ads)

2.4 Information from Phone Calls

When you call us, your call may be answered by an automated virtual assistant, and your call may be recorded and transcribed. We provide a verbal notice at the start of the call. If you prefer not to be recorded, you can tell us or end the call. We use call recordings and transcripts to respond to your enquiry, schedule appointments, keep accurate records, and improve the quality of our service. Information collected on a call may include your name, phone number, property address, and the details you share.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiries and provide free lighting quotes
• To schedule quotes, installations, and seasonal takedowns
• To communicate with you about your project, including by phone, email, and SMS text message
• To send appointment reminders, quote confirmations, and service updates
• To carry out the free roof inspection included with your install and send you the written summary
• To invoice you and process payments
• To send marketing communications with your consent (newsletters, seasonal reminders, promotions)
• To improve our website, services, and customer experience
• To comply with legal and regulatory obligations
• To protect the security of our website and prevent fraud

4. SMS / Text Message Communications

When you submit a form on our website or provide us with your phone number, you may receive SMS text messages from Bright West Holiday Lighting. These messages may include:

• Responses to your enquiry
• Appointment confirmations and reminders
• Estimate and quote updates
• Follow-up communications regarding your lighting installation

Some of these messages are sent and managed by an automated messaging assistant operated on our behalf by a third-party platform. A member of our team may join the conversation at any time.

Our enquiry form asks for your consent with a checkbox that is not ticked in advance. When you tick it and submit the form, you expressly consent to receive SMS and email messages from Bright West Holiday Lighting about your enquiry and related services. The form cannot be sent without it.

You may opt out of SMS communications at any time by replying STOP to any message you receive. Once you reply STOP, you will not receive further SMS messages from us unless you opt back in.

Standard message and data rates may apply depending on your mobile carrier plan. Message frequency varies. Bright West Holiday Lighting is not responsible for any charges your carrier may apply.

For help, reply HELP to any message or contact us at (403) 990-7210.

5. Legal Basis for Collection (PIPEDA / PIPA Consent)

Under Canadian privacy law, we collect and use personal information based on your consent. By submitting a form, providing your contact information, or engaging our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us at craig@brightwestholiday.ca. Withdrawing consent may affect our ability to provide certain services to you.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze traffic, and deliver relevant marketing. Specifically, we use:

6.1 Google Tag Manager

Google Tag Manager is the tool that loads the analytics and advertising tags described below. It does not itself build a profile of you, but it does make a request to Google each time a page loads, which shares your IP address and browser details with Google.

6.2 Google Analytics 4

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics collects anonymized data including pages visited, time on site, device type, and approximate location. IP addresses are anonymized where supported.

Learn more: policies.google.com/privacy
Opt out: tools.google.com/dlpage/gaoptout

6.3 Google Ads and Conversion Tracking

Where we advertise on Google, we use Google Ads conversion tracking, loaded through Google Tag Manager, to see which ads lead to an enquiry or a phone call. This helps us measure ad performance and optimize campaigns.

Learn more: policies.google.com/privacy
Opt out: adssettings.google.com

6.4 Google Search Console

We use Google Search Console to monitor how our website performs in Google search results. This tool does not collect personal information about individual visitors.

6.5 Meta Pixel and Conversions API

We use the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising on Facebook and Instagram. The Pixel may collect information such as pages visited, actions taken, and device information, and may match this data to your Facebook or Instagram account if you are logged in.

We also use the Meta Conversions API, which sends information to Meta directly from our servers in two situations: when you submit our enquiry form with the consent box ticked, and when you tap one of our phone numbers.

For a form submission, your email address, phone number, first and last name, city and postal code are sent in hashed form. Hashing converts each one into a fixed code that Meta can match against its own records but that does not reveal the original value. Your IP address, your browser details, the address of the page you were on, and the identifiers Meta's own cookies assign to your browser are sent unhashed, because Meta requires them in that form. A phone-number tap sends only the unhashed technical details, not your contact information. Meta uses this to measure and improve the performance of our ads.

Learn more: facebook.com/privacy/policy
Opt out: facebook.com/ads/preferences

6.6 Google Maps Address Suggestions

When you type your address into our enquiry form, the characters you type are sent to Google Maps so it can suggest matching addresses in Alberta. Our service-area map is also provided by Google Maps. Google receives your IP address and browser details when either one loads.

Learn more: policies.google.com/privacy

6.7 Cloudflare Turnstile

Our website forms use Cloudflare Turnstile to protect against spam and automated abuse. Turnstile checks technical signals such as your IP address, browser characteristics, and interaction patterns to confirm you are a real person. It is used only for security and is not used to advertise to you.

Learn more: cloudflare.com/privacypolicy

6.8 What Is Stored on Your Device

Our own website does not set any cookies of its own. The tools above set their own cookies, for example Google Analytics cookies beginning with _ga and Meta cookies named _fbp and _fbc.

After you send an enquiry, your first name and a reference number are kept in your browser's temporary session storage so our thank-you page can greet you by name and avoid counting the same enquiry twice. Session storage is cleared when you close the tab.

6.9 Managing Cookies

Most browsers allow you to refuse or delete cookies through browser settings. Please note that disabling cookies may affect the functionality of our website.

You can opt out of personalized advertising directly with the platforms we use. For Meta (Facebook and Instagram), adjust your ad preferences. For Google, adjust your ad settings. Essential cookies required for the website to function cannot be disabled.

7. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

7.1 Service Providers

We use trusted third-party service providers to operate our business. These providers only access the information they need to perform their services and are contractually required to protect your data. Service providers we use include:

• Website hosting (Vercel)
• Email delivery for enquiry notifications (Resend)
• A backup copy of each enquiry kept in a Google Sheet (Google)
• Address suggestions and maps (Google Maps)
• Spam protection on our forms (Cloudflare)
• Customer relationship management (CRM) software
• SMS messaging platforms
• Automated messaging and call-answering (voice) assistants
• Analytics and advertising platforms (Google, Meta)
• Payment processing platforms (if applicable)

7.2 Service Partners

Bright West Holiday Lighting and Sure West Roofing share the same owners and the same crew. The crew that installs your lights also carries out the free roof inspection, so your name, property address and any photos taken during the inspection may be handled by both businesses. If you ask us to arrange roofing work as a result, we will pass your contact details to Sure West Roofing with your consent.

7.3 Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we reasonably believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

7.4 Business Transfers

If Bright West Holiday Lighting is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change through our website.

8. Data Storage and International Transfers

Your personal information is stored on servers that may be located in Canada or the United States. Our service providers (including Vercel, Resend, Google, Cloudflare and Meta) may store or process data outside of Canada. When personal information is transferred outside of Canada, it may be subject to the laws of the country where it is stored, including lawful access requests by foreign government authorities.

We take reasonable steps to ensure that any service provider handling your information maintains comparable levels of protection.

9. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, including to:

• Respond to your enquiries and provide services
• Maintain records for tax, accounting, and legal compliance
• Resolve disputes and enforce agreements

Typical retention periods:

• Enquiry and form submissions: 3 years from last contact
• Call recordings and transcripts: 12 months from the date of the call
• Customer project files: 7 years from project completion (aligns with Canada Revenue Agency record-keeping requirements)
• Marketing contact data: until consent is withdrawn
• SMS opt-out records: maintained indefinitely to honour your opt-out preference

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, misuse, or disclosure. These include:

• SSL/TLS encryption on all website traffic
• Restricted access to personal information on a need-to-know basis
• Secure third-party service providers
• Regular security reviews

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Your Rights Under Canadian Privacy Law

Under PIPEDA and Alberta's PIPA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Withdraw your consent to our collection, use, or disclosure of your information (subject to legal or contractual limitations)
• Request information about how your data has been used and shared
• File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

To exercise any of these rights, contact us at craig@brightwestholiday.ca. We will respond to verified requests within 30 days, as required by law.

12. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under 18 years of age. If you believe a minor has provided us with personal information, contact us and we will remove it.

13. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new “Last Updated” date. Significant changes will be communicated through our website or by email where appropriate.

15. Contact Us / Complaints

This policy sits alongside our Terms of Service, and you can also contact Bright West through the enquiry form on our website.

Questions, requests, or complaints about this Privacy Policy or our handling of your personal information should be directed to:

If you are not satisfied with our response, you may contact: